Situation Comedy: Striking a Chord with Gen Y
By Dan Rupple
In a recent TV Week article, TV consultant Jim McKairnes, stated his case for the return to the multi-camera, “taped before a live audience” sitcom as the salvation of the genre. While his points are well taken and his ratings’ statistics are credible, I think he errors in not being mindful of the viewing habits of the young Gen Y audience that television comedy is trying so desperately to reach. Mr. McKairnes encourages us to “all tak…
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Posted on September 21, 2008 at 2:09pm —
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